What Was the Task?
Cargo Signal, a company that makes tracking devices that attach to and monitor global shipments, requested content that would increase brand awareness and broaden its audience.
What Was the Approach?
Shipment monitoring hardware like Cargo Signal is becoming increasingly popular in the logistics. However, organizations are hesitant to adopt the technology due to a lack of understanding about how it works and what benefits it brings.
A series of one-page Solutions Briefs were written and designed with the intent of educating different professionals in the logistics industry about the value proposition of Cargo Signal and to inspire them to speak to their immediate reports about implementing the devices.
Additional briefs were made to continue the initial educational efforts. These consisted of slightly lengthier Use Case Briefs and General Value Proposition Briefs.
Where Were They Distributed?
These briefs were distributed via email campaigns, posted to social media for sharing, and published to the Cargo Signal Blog.
Solutions Briefs for Industry Professionals
USE CASE Briefs for Industry Professionals
GENERAL VALUE PROPOSITION BRIEFS FOR INDUSTRY PROFESSIONALS
BLOG POSTS (NATIVE AND LINKEDIN)